Since 1996 creating future partnerships.


The BIM™ – International Marketing Plan, allows fast and successful internationalization.

Mercal is integrated into the global IMCN network, with presence in Europe, Africa, America and Asia.

Mercal is considered the Best Consultancy Company by the prestigious worldwide organizations ACQ5 and Acquisition International.

BIM – International Marketing Plan

The BIM ™ - International Marketing Plan, is an innovative tool that allows the rapid internationalization of the company and consists of an integrated system that includes the Business Plan with its technological support.

The BIM ™ has been designed by international experts from Mercal Consulting Group and tells the entrepreneur where, how, who and what you can sell abroad, adjusting to the reality and specificity of any company.

As we know, before giving place to an International Marketing Plan the strategy constitutes a set of integrated visions of one or more managers as to the company's performance.

These visions may not necessarily be clear and complete, and because they systematize issues relevant to the future development of the organization, especially at the international level, in most cases they are out of touch with reality, and will need a prior diagnosis.

Steps of the International Marketing Plan

Mercal in this first phase will consider the different visions or strategic options in a formal document so that the entrepreneur knows with rigor the size and level of performance of his company and its competitors (Benchmarking).

This will allow to achieve the best positioning and strategic orientation in relation to the surrounding international environment where it is inserted.

Mercal helps the company in the International Marketing Plan, to define its internationalization strategy, telling the entrepreneur:

Where? (Which countries and markets are the most attractive to your business, range of products/services offerings, and current positioning?);

To whom? (Who are the main players in each of these markets? Who are the main customers, distributors and other agents?)

What? (What brands, solutions, products and ranges will be the most attractive? At what prices?)

How? (What is the preferred way of entry for this market, via export, partnership with local entrepreneur? What type of investment abroad? If so, with which partner? How to make known the company and its products?

Defined and structured the strategy of internationalization of the company and the way of entry will have to define the objectives, the positioning of their products for each one of the markets, in other words, the marketing-mix.

Other support tools

  • Mercal develops a tableau de bord and provides management with a simple information system made up of indicators that facilitate the monitoring, evaluation and control of the objectives that have been defined.

  • Mercal also implements a CRM tool to enable the company to start immediately the commercial prospecting actions and the business execution, providing all the necessary training for this purpose.

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