Since 1996 creating future partnerships.


Since 1996, Mercal Consulting Group has helped in internationalization in direct investment processes.

Mercal is integrated into the global IMCN network, with presence in Europe, Africa, America and Asia.

Mercal is considered the Best Consultancy Company by the prestigious worldwide organizations.

Direct Investment

Direct Investment applies when the company chooses to open a branch by setting up its own premises or by acquiring a local company.

Direct investment has the following advantages for companies:

• Expand sales;

• Acquire resources;

• Minimize risks;

Direct investment abroad may take the following forms:

• Relocation of production: with the objective of obtaining labour and raw materials at lower prices;

• Commercial investment: aiming at greater control over the processes and reduction of the intermediaries in their relation with the external market;

• Business expansion: as a way to help penetrate certain markets. These branches do not only have commercial functions, but also product development, production engineering, production process, etc.

We implemented your Direct Investment project

We guide our clients in the different stages of the process, covering the most different needs, both nationally and in the country where they wish to invest, namely:

• Development of business strategy and the way of entry into the country; creation of company or acquisition;

• Identify projects that fit the interests of our clients;

• Legal and procedural support in the implementation of the company;

• Follow-up of the respective investment project process with the investment agency;

• Obtaining financial and fiscal incentives for investment;

• Support for entry and repatriation of capital invested;

• Obtaining the necessary authorizations;

• Legal, contractual, corporate, accounting, tax and labour monitoring;

• Support to local business management and development;

• Development of the Strategic Marketing Plan;

• Support to Operational Marketing and Commercial Prospecting.

Direct investment project

At Mercal Consulting Group we have developed and supported the implementation of its Foreign Direct Investment (FDI) project at an international level, comprehensively in the following activities:

  • Diagnosis of investment opportunities at the international level;
  • Identification and definition of strategic business partners;
  • Strategic and operational marketing plans;
  • Direct investment project;
  • Operating Support for Foreign Direct Investment (FDI).

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