The MERCAL Consulting Group is an international consulting group founded in 1996, based in Portugal.
Mercal is integrated into the global IMCN network, with 230 consultants spread across four continents – Europe, Africa, America and Asia.
In 2019, 2018 and 2017, Mercal has received several awards, one of them as the best consulting company in Portugal.
Mercal is an advisory body and partner of IAPMEI, AICEP, Tourism Funds SGII, World Bank, African Development Bank, European Commission, and other prestigious entities.Read more
Best consulting company 2019, 2018 e 2017. ACQ5
“Mercal has developed for Missing Children Europe a project for the Accreditation of the 116-000 phone line in Portugal and Spain. The initiative made it possible to harmonize the activities of all the NGOs involved, to make the implementation feasible and to guarantee their sustainability, through obtaining funding.”
“The developed international marketing project allowed AirFree to be more innovative and penetrative into several markets: Portugal, Spain, the Netherlands, Russia, USA, Mexico, Canada and Brazil, the EAU and China.’’
’With Mercal support and help, Inosat has become a worldwide company. They are currently present in 26 countries and divided by 4 major regions: Europe, Africa, Latin America and Middle East.’’
“The work developed by Mercal allowed the successful merger of the two cooperatives, increasing their competitiveness, making it a reference at national level and reinforcing their competitive position on the Iberian scale.’’
‘’The project developed by Mercal allowed the successful internationalization of the company to Mozambique through direct investment, as well as conferred its capacity to expand to the African Southern countries.’’
“Mercal has developed a Strategic and Organizational Plan to prepare the company for the future challenges of business globalization. An International Marketing Plan was also developed through the identification of opportunities for internationalization, creating the necessary conditions for a direct investment process in Brazil.”
“Mercal has developed a Strategic Plan for Marketing and Support to the Implementation of the commercial plan, providing the information system and direct marketing plans to support commercial and digital prospecting.’’
Through the FIEAE – Special Real Estate Fund for Business Support, feasibility and financial restructuring plans were carried out in more than forty companies, potential candidates and in all sectors of activity, involving financing of around 100 million euros. “
”Mercal supported IAPMEI in its Ideas and Means through a business plan, helping to make viable about a dozen companies that have been awarded and which are currently successful.”
”Mercal has developed a Marketing and Customer Satisfaction Evaluation Study, involving to the national levels segments of distributors, dealers, installers and builders nationwide. This study was essential for the definition of Schneider Electric’s new Marketing Strategy.”
“With the project and successful application made by Mercal to Portugal 2020, it will allow the company to internationalize its activity in a competitive way for the target markets: Spain, France, Italy, Germany and the United Kingdom.”
“The services provided by Mercal have enabled the NIGEL Group to increase its competitiveness, grow in international markets and benefit from investment incentives. NIGEL also obtained certification of several ISO systems: Environment, Health, Safety at Work and Food Safety.”
“The project allowed SARVINHOS to grow and increase its export capacity to its target markets: The United Kingdom, Germany, Russia, Angola and China. SARVINHOS has also successfully obtained the certification of various ISO systems.”
“With the support of Mercal, the most attractive markets were identified, and it was possible to successfully implement the internationalization strategy that was defined for the markets: South Africa, Germany, Angola, Algeria, Argentina, Brazil, Canada, Chile, South Korea, UAE, Egypt, USA, Indonesia, Iran, Jordan, among others.”