Leader in Company Valuation

Mercal provides company valuation services with high quality, strong analytical capabilities, and tactical and strategic advisory support for business owners.

We help companies meet the ongoing competitive challenge of responding quickly to an increasingly complex and constantly changing business environment.

Validity of Mercal Company Assessments

In Company Valuation, our work focuses on preparing the Company Valuation Report, based on the business plan and the company’s economic and financial structure, while analyzing the business environment and the projected future evolution of the activity and the business. In this way, the value of the company being assessed is determined.

The company valuation carried out by Mercal consists of a legally valid assessment, internationally certified.

Company Assessment Report

The Company Valuation Report will provide answers to the following questions:

• How much is your business worth?
• What is the maximum amount that can be paid for a company?
• What is the minimum acceptable value for negotiation?
• What is the potential for appreciation?
• What is the company’s current economic and financial situation?
• How can you increase the value of your business?

Why Do We Evaluate Your Company?

In the current context, it becomes essential at the level of strategic management to assess your company for several reasons:

• Diagnose the company’s situation;
• Determine its current market value and appreciation potential;
• Assess the feasibility of a sale in the short and medium term;
• Identify solutions to improve the business and increase the company’s value;
• Define the best short- and medium-term strategy to adopt.

In sale processes, the Valuation Report will support the company’s presentation, the definition of the strategy, and the development of commercial actions with potential interested parties at national and international levels.

Company Assessment Report Methodology

The methodology used in Company Valuation processes follows the general sequence of actions associated with the company’s objectives and the analytical needs of the business project (appreciation potential and the study of its feasibility and profitability) in order to determine its value, namely:

• Collection of general data: To understand the preliminary project and the entire business context, all necessary information for the work to be carried out is gathered.

• Company diagnosis: A SWOT analysis is performed based on the systematization of the information collected, in order to determine the company’s resources, capabilities, and competencies, identifying sources of competitive advantage.

• Evaluation and quantification of options: Based on the project’s objectives and following the company diagnosis, the strategy is systematized to allow a well-founded decision regarding the company’s future appreciation potential.

• Feasibility Study of the Business Plan: With the identification of the means and resources required for the chosen development option, an economic and financial feasibility study is conducted for the scenario with and without action plans. This includes assessing profitability indicators, quantifying associated risks, and analyzing the situation considering the decision taken.

• Preparation of a Valuation Report for delivery to the Client: The business plan and valuation dossier are prepared, quantifying the company’s current value to support the development of subsequent and intended actions.